"Alan Anderson is a powerful advertising executive who has built a successful life and thriving business by making people buy stuff they don’t actually need. He’s up for the biggest pitch of his career and the account everyone wants, US cow’s milk sales are plummeting, and the C-Suite wants to see trendy oat milk kicked to the curb. But when an anarchist farmer tanks Alan’s presentation, Alan bombs the pitch but ends the day with an epiphany. No longer will he exploit the insecurities of others in the service of capitalism. Alan is opting out. "